It's officially July, and that means the heat is on as the VetPartners Mid-Year Meeting quickly approaches.
And, while the forecast is literally looking hot next week in Denver, we think our Hot Rocks presentations, with their abundance of bright ideas and hot topics, have something to do with the expected 90+ degree temperatures.
Here's a glimpse into the sunshine happening this year in Denver.
What: Return for Care: Community Model for Post-Adoption Veterinary Care
Who: Jane Brunt and Clint Latham
Why: You'll learn how pet lovers and veterinary professionals can work together in communities so everyone wins. More pets will get care, more people will have healthier pets, and more veterinary professionals will experience personal satisfaction and well-being.
What: In Anticipation of the Tipping Point
Who: Mark Hafen
Why: Is small the new big idea in veterinary medicine? Small practices are important to the veterinary industry's future. Discover why building small helps owners net more per square foot than the big guys. Walk away with a checklist to help you acquire and renovate a project and a plan for designing an effective small veterinary hospital.
What: Rocky Mountain Veterinary Professionals: Lessons Learned in Building a Regional Networking Group
Who: Wendy Hauser
Why: How many people in your community spend their days serving veterinary professionals and helping them improve their practices? The answer might surprise you. Learn how regional networking will increase referrals, grow your knowledge about industry topics, help you build valuable professional relationships, and much more.
What: Conflict Transformation: Can't We All Just Get Along?
Who: Bill Kearley
Why: Communicating successfully is a learned skill. Learn the four key components of Marshall Rosenberg's Nonviolent Communication Process (NVC) and how implementing this process in your personal and professional life can provide great payoffs and transform conflicts as they arise.
What: Finding the Path to Honor Ourselves as We Live the Veterinary Oath
Who: Kimberly Pope-Robinson
Why: Maintaining overall well-being is a real struggle for many veterinary professionals. Learn how to help yourself, your clients, and your team honor the veterinary oath while finding and following a framework to longevity and sustainability within the veterinary industry.
What: Blending Social Impact and Financial Return: Alternative Ownership Approaches for Veterinary Clinics
Who: Travis Potter
Why: As consumers are constrained by the cost of veterinary services, more pets go without veterinary care, and many veterinary professionals struggle with mental health issues, we can't help but wonder: Are we doing this right? Learn how alternative business models and ownership structures could improve access to veterinary services while also improving satisfaction for veterinary practitioners.
What: Hiring in the Veterinary Profession: Why Lack of Speed Kills
Who: Stacy Pursell
Why: We are deep in the throes of a candidates' market. Discover how employers can (and need to!) make adjustments so they can consistently hire (and keep!) top talent and become an employer of choice. You'll walk away with a comprehensive plan to shorten the hiring process and make it more engaging and effective.
What: The Psychology of Customer Acquisition
Who: Robert Sanchez
Why: Most people don't choose to do business with you because you're the least expensive or because you're conveniently located. They choose you because they trust you. Decision making is emotional. Learn how and why some practices are effective at cultivating relationships and growing while others fall short.
What: The Data Behind Loyalty Programs
Who: Stacee Santi
Why: If you've ever bought nine of anything and received your tenth of that same something for free you understand how loyalty programs work. Learn the psychology behind loyalty programs that influences today's client and find out how a loyalty program impacted client visits, service consumption, and practice revenue for 28 practices over 12 months.
What: Benchmark Based Profit Builder
Who: John Sheridan
Why: We've all heard that veterinarians want to practice medicine, they don't want to run a business. But, the two go hand-in-hand. Learn how owners, managers, and team members can work together to take a systematic approach to identify and correct any underlying business-related issues and improve profitability.
What: How to Make Emotional Connections in Your Marketing (without it being like a Sarah McLachlan commercial)
Who: Craig Spinks
Why: Appealing to your audience's emotions (and doing it well) is difficult. Discover a simple process for identifying, capturing, and communicating emotional content while remaining genuine (not melodramatic).
What: Making $#!T Happen for Practices: Using Data to Increase Compliance and Revenue
Who: Martin Traub-Werner
Why: Because the title contains the word "$#!T." And, because data works. Learn the methodology, replicable process, and results of our preventive care studies that have increased compliance and practice revenue.
What: Where's the Relief? Shining a Light on an Underserved Veterinary Professional Niche
Who: Cindy Trice
Why: Veterinary relief services are desperately needed yet are underutilized, underrepresented, and misunderstood. The need for this business-to-business service is growing along with the exploding pet population and levels of compassion fatigue and career burn-out. Learn the benefits of being a relief vet, utilizing a relief service, and more.
What: When Overachievers Become Underperformers and What to Do About It
Who: Jess Trichel
Why: Why do some of the brightest people underperform? We'll explore some of the root causes of underperformance and discuss how this impacts the veterinary profession. You'll learn how to help those underperformers achieve greater success.
What: Improving Mental Health and Well-Being in the Veterinary Practice
Who: John Volk
Why: Mental health has become a high-profile topic in the veterinary profession. Learn key findings of a mental health study conducted by Brakke Consulting, Merck Animal Health, and the American Veterinary Medical Association (AVMA), and discover tools that individual veterinary professionals can use to improve well-being.
Learn from your best and brightest peers serving the veterinary profession at the VetPartners Mid-Year Meeting, July 11-13, in Denver, Colorado. Register now!